Archive for the ‘Customer Service’ Category
You have chosen your name – your location and the style of spa/salon that you want; now it is time to choose the right equipment for your new business. With so much competition in the spa/salon arena today, your choice of innovative, cutting edge treatments and equipment can make the difference between making it and breaking it!
Which services are you going to offer?
- Hot tubs
The first item on the agenda is to know exactly how much space you have in every treatment room. Make a list of supplies that will have to go into each room, which equipment, how many people will work in that room and if the room is multifunctional.
When designing the spa/salon make sure that you know which rooms will need plumbing, extra ventilation and of course electrical sockets for all the equipment.
Spa / Salon Equipment Budget
Before digging into your budget, you should do your homework. Check out spa equipment suppliers online and off. Always check the supplier’s reputation, not only price. What service contracts they offer warranties, delivery times, etc. Is it better to buy, rent or lease equipment? Tip: don’t choose only by the best price!
If you are ordering a lot of equipment at once, try to find a supplier that has many of the items on your list to get a better deal.
A lot of the spa equipment is very big, however today you can find smaller machines that do the same job and are much more visually appealing to your customers. All of the equipment should be ergonomically compliant, comfortable for your customers, easy to use and clean for your staff. Everything in your spa should be looked at from the point of view of the customer. Remember your customers are coming to be pampered and to be cared for, the ambiance of the treatment rooms is a major factor for return customers.
Try the equipment that you want to purchase. Make sure that there are demos that you can take part in and that the supplier’s hold courses on updated treatments using their equipment
Do you have tips for new spa owners? Please share them with us.
There are numerous ways to hide or lessen the effects of aging on our skin; Hydration inside and out is probably number one, staying out of the sun or at least protecting your skin from dangerous rays, eating right and sleeping well and of course not smoking. In addition there is always surgery, invasive treatments, needles and more.
Today there is clinical proof that by applying key active ingredients on your skin, wrinkles diminish and you can see instant results.
Synoia Technologies is constantly researching new methods to combine the usage of Phototherapy, Micro- Current, BlueV, and magnetic pulse technologies with active ingredients to do just that, get rid of those wrinkles and induce skin rejuvenation.
Synoia recently added to its line of WISHPro capsules a new capsule, the BTX Infusion. This capsule combines Acetyl Hexapeptide-8, Dunaliella Salina (Dead Sea) Algae, Vitamin A and Vitamin E. Acetyl Hexapeptide-8 is non-toxic, non-irritant ingredient that stimulates the facial muscles and relaxes facial tension, which is the source of those wrinkles. Acetyl Hexapeptide-8 actually mimics the effects of BOTOX without having to get shots. Dunaliella Salina is a green algae from the Dead Sea known for its antioxidant activity, Vitamin A helps keep your skin moist and is essential for cell division and rejuvenation and Vitamin E the queen of antioxidants.
The WISHPro Anti Aging technology head uses 500 μA of Micro-Current energy, which treats the skin on various levels; it teaches your skin muscles to contract and work on rebuilding cells, together with the new BTX capsule your skin will be looking and feeling younger in no time.
Do have the WISHPro System in your spa or salon? Click here to find out how you can get WISHPro.
October is International Breast Cancer Awareness Month. It is when everyone gets on board to increase awareness and to raise funds for research, preventative care and a cure.
You probably have signed up to run, walk or swim in an event, set up a giveback campaign at your business or donated funds at your local salon or spa. We need a cure. With 1 out of 8, women are diagnosed with breast cancer.
There are many organizations that you can reach out to and help with their efforts to find a cure. Here is a list of organizations that support NBCAM in the USA. If you are looking to host a Fundraiser in your business, you can get some ideas from the National Brest Cancer Organization.
Everything is Pink and Pink is beautiful! There are pink scarves, T-shirts, bags that you can buy as a donation to Breast Cancer Organizations. We have seen some spas and salons actually going pink! Employees wearing pink, pink flowers at the reception and don’t forget to put a donation box on your front desk. Alternatively, do a give back, match your customer’s donations, or give a percentage of your income to your local Breast Cancer Organization. Your customers will know and appreciate that you care.
Give A Day
Many breast cancer patients suffer from dry and irritated skin during and after radiation treatments. A way to give back is to offer treatments to women in need. Call your local organization and ask if they can help give you names.
For some people after radiation treatments Calendula has soothed and helped heal radiation dermatitis. Calendula oil has antiseptic, anti fungal and anti-inflammatory properties. The WISHPro Calming Milk Treatment Capsule together with BlueV technology (Blue LED) might be the perfect facial, neck and shoulder treatment these special women need and would appreciate. Of course, they should always ask their doctor first.
Why does The Gap (and Old Navy and Banana Republic too) greet customers entering one of their shops? Greeters are there to welcome customers, make eye contact with them, smile and offer assistance.
When a customer is greeted at the entrance to the establishment and eye contact is made together with a smile, the customer senses that they have been noticed and that they have entered a friendly environment. If the customer is in a bad mood or just everyday stress is written all over their face a greeter can change that by just smiling and saying quietly “Hello”.
This goes without saying for salons, spas and even single practitioner establishments too. You must greet your clients.
Front Desk Greeting
Your front desk is the first thing that most customers see and come into contact with. It is your physical business card. Therefore, step back and look at what your clients see when they enter your establishment.
- Clean clear space
- No food or drink (maybe a bottle of water)
- No money on the desk
- Computer screen clean
- Business cards
- Clean special holders
- Nicely displayed products for sale
Who Staffs Your Front Desk
Front desk employees should be customer service professionals. People who love people. Front desk staff should always be well put together, aesthetic, manicured and pedicured. Even more important, they must know where everyone is and who is doing what at all times. This is the most important position to be filled in your business. The person sitting behind the desk must know how to greet your clients, know their names, know what they have booked, who will be servicing them, how long of a wait they have, how they like their coffee or beverage and where to escort them on the way to their appointment. When the client is finished, the front desk staff should know the right questions to ask and how to book the clients next appointment.
Front Desk Dos and Don’ts:
- Don’t get too personal with the clients (your personal stuff is out-of-bounds)
- No eating or chewing gum when on the phone or in person
- Never talk about one client with another
- Always be polite – please, thank you, you’re welcome, are not difficult to use!
Your front desk operator has to be an orchestra conductor. They should have an understanding of all the “instruments” in the establishment. Does your front desk operator know how to work the system?
One of the ongoing topics in our blog will be all about customer service and care. When it comes down to it, there is nothing, but nothing more important than customer service. Let’s face it, there are great aestheticians, spas and salons out there who know their stuff. They know how to deal with anybody and everybody’s needs. Therefore, if your client is not happy about the way you treated them – they will be out your door and in through somebody else’s. They’re not coming back. We want to help you, make sure that your customers stay with you. Actually, we want to help you turn your customers into your very own brand advocates.
What Is A Brand Advocate?
According to Webopedia, “a brand advocate is a person, or customer who talks favorably about a brand or product, and then passes on positive word-of-mouth (WOM) messages about the brand to other people.”
How to create a strong crew of brand advocates?
- First, you must offer a solution to your customers. Every business must answer their customers pain or problems, if they don’t or can’t you don’t have a customer.
- Superb customer service and care.
- Ask them to share their experiences.
With and without Social Media
Most of your clients have one or more social media network account, probably most are on Facebook, some might be on Twitter, Pinterest, and LinkedIn or write a blog. Are you there too? It will make it much easier to let them do their job as brand advocates if you have a web and social network presence that they can link to.
Who is a typical active brand advocate?
They are your customers.
- They are social. They like to use social networks such as Facebook and Twitter
- They want to be considered experts
- They want to help others. They love to share information with people that they don’t know
- Some of them have a blog
- They like to discuss personal care products
- They like to discuss child care and support
- Brand advocates use “recommending” as a form of relaxing!
- Love sharing great experiences
You want them on your team. What is their motivation? Again, we go back to great service and a fabulous experience. According to eMarketers, brand advocates are motivated by one of two things:
- Good experiences with a product or service
- A desire to help others
It is all about a centuries’ old marketing method – word of mouth. People like to talk over lunch, coffee with friends, on the phone, or on social networks. People love to talk about good and bad things. Give them what to talk about, make sure they walk out of your establishment with a smile on their face.
Today is a big day at Synoia Technologies; here it comes, drum roll…. The Synoia Blog! We have big plans for our blog, and you, our readers are part of them. The Synoia blog is a place where we plan to get personal with you.
Follow us to keep up to date on the world of beauty, skin care, lifestyle, nutrition, the latest trends in salon and spa design, and tools and tips to help you and your business feel better and look better.
Why stay connected? In addition to our weekly topics, we will be posting about new Synoia products, product how-to’s, interviews spotlighting our amazing customers, (let us know if you would like to be interviewed) guest blogs from the world of aesthetics, technology and beauty. Sound good?
What questions do you have? What would you like more information about? Let us know in the comments below and we will add your requests to our blogging calendar.
If you are a spa / salon / clinic owner or an Aesthetic Practitioner please contact us to receive more information on how you can integrate The WISHPro® system into your business. If you are a distributor interested in representing Synoia Technologies products, email us at: email@example.com